Recently, I had the opportunity to join the Adventure Rider podcast for a candid conversation about life behind the scenes in the Powersports world. We dove into the often-overlooked dynamics between dealerships and OEMs—how those relationships are structured, the pressures both sides face, and where things stand today. It was a great chance to pull back the curtain and share insights that don’t always make it into the spotlight.
Lowdown Podcast #68 – Here’s What’s REALLY Going On At Your Motorcycle Dealer (part 1)
While OEMs claim all is well in dealership land, the dealerships themselves tell a different story—if only they’d talk on the record, which they won’t. Mark Sheffield has been involved with dealerships for decades and pulls back the curtain on a relationship that is as often contentions as it is convivial. Part one of our conversation with Mark is this week, next week in part two we’ll wrap it up.