The MRAA represents Marine dealers across the nation. Not only do they work to represent the dealer, they also help to improve the industry. The MRAA offers training, support, and other opportunities for dealers to leverage their strength in numbers. If you are a Marine dealer and aren’t a member, then consider signing up, the benefits exponentially outweigh the costs.
Each year the MRAA hosts Dealer Week. This event brings together all of the key constituencies of the Marine industry (dealers, vendors, suppliers, partners, etc.) for a week’s worth of training and education. As the pandemic has had a dramatic impact on the industries ability to market their products, the MRAA compiled a guidebook with tips on how dealers can effectively navigate the 2020/2021 boat shows. For additional MRAA resources like this guide book click here.
December 2020 – MRAA’s Guide to Boat Show Success – What are your boat show goals? (page 10)
MRAA_Boat_Show_GuideDuring the first wave of COVID-19 infections, the MRAA released a guide book offering tips and strategies for dealers which helped them to navigate the waters during the pandemic.
May 2020 – Time to think through home delivery (page 10)
MRAA_Guide_To_Operating_Your_Boat_Business_Safely