Marketing is not that hard. Good marketing is really tough. In the 21st century, there are unlimited places to spend your marketing dollars, but some of them significantly outperform the competition.
Those who have done business with me know there are a few things that I don’t deviate from.
- No long term contracts. Do what you are hired to do and continue to add value and there is no need to lock customers in for more than a month at a time.
- Communicate. At least once a month, let me know how we are doing, and we need to change.
Here are a few of the companies I currently partner with.
Max Opp Marketing – John and Rolf are experts at optimizing the customer’s digital experience with your dealership. They also have developed a great way to market vehicles on Facebook, one that results in an exponential increase in leads. John’s goal is to get each dealership’s monthly Google AdWords spend down to $0. Give them a call to find out which opportunities exist for your dealership.
Beyond Creative – Like me, Joe Iribarren comes from the dealership. Joe is top notch at optimizing dealer websites for lead generation. Unlike his competition, Beyond Creative also has the personnel to help dealers manage those incoming leads. If your website is a little stale (or like most dealers a lot stale) then touch base with Joe and let him complete a no-charge analysis of your website.
Go Rollick – Rollick is a company devoted to improving the purchase process for their customers (and ultimately all customers). They have relationships with many companies listed on the fortune 500. Using digital advertising, they generate leads from the employees of these companies and then match those leads up with their partner dealers.