Research – Plan – Execute
The folks over at IMS have an industry blog, Continue The Ride. They feature the viewpoints of different industry personnel. They recently asked me to pen an article on anything that I thought would be useful to my fellow dealers.
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Dealers are inundated with data. Website analytics, OEM sales reports, internal management reports, TPS reports, 20 Group reports, etc.. Working with dealers across the country, I see managers and staff who spend countless hours gathering data and printing reports that
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