ROAI - Mark J. Sheffield

Business partners versus vendors….

Personal planning notes on a sheet of paper

April 7, 2020December 29, 2020

The COVID-19 pandemic has done a great job of highlighting the manufacturers who have a long term view and the ones who value their dealer partners more than shareholders. While we have seen some of the OEM’s who really stepped

November 21, 2019December 28, 2020

Mark J. Sheffield

Brands, Sales

Recently I’ve received lots of questions from dealers asking the best way to determine which brands they should keep and which ones should go. There’s a lot that goes into this question as it’s not only the front-side profitability that

Mark J. Sheffield

Tag: ROAI

Business partners versus vendors….

Brand Viability – Who keeps a seat at the table?

Business partners versus vendors….

Brand Viability – Who keeps a seat at the table?

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