Research – Plan – Execute
It’s hard to stress the importance of maintaining ownership of all your digital assets. Many powersports dealerships have not had a clear strategy for entering the digital marketplace, letting staff members handle some of that work, and a myriad of
Read more
Just because we have done something one way for years, it doesn’t mean that the old method is right for the modern times. We’ve never had hang tags on the vehicles on our showroom (I know some States mandate this,
Read moreLately I’ve been buying some vintage tools from the Facebook Marketplace. My feed is constantly jammed up with people selling new and unboxed tools for less than half the price of new. This got me to wondering where all of
Read more
Over the last month I’ve attended a couple of meetings for Motorcycle State Dealer Associations. One of these was well attended (thanks TMDA), and the other no so much. I’d love to figure out how to improve association membership and
Read more