Maybe that isn’t the best title to use during a pandemic.
I was having a conversation with someone today and mentioned that we were completely sold out of two lines of product in our dealership (ones we normally have plenty of) and I know it will be at least 2 months before we receive more. As I was having that conversation, my mind took a hard left into the gravel trap as I realized I hadn’t paused my AdWords campaigns for those products. Business has been good, and I’ve gotten sloppy.
We are working hard in the store to get down payments from customers and then placing pre-orders, but it’s still easier to sell vehicles the customer can see. I don’t want to completely shut down our advertising, but in a seller’s market I can’t see many downsides to scaling back on the amount of money we send to Google each month.
What’s the magic formula? Just reduce the budget, or reduce the per-ad amount that we are willing to spend on a click. I’m not quite sure.
During this banner year that most of us are having, what adjustments have you made to how you spend your marketing dollars? Or, are you just going Las Vegas style and letting it ride?
#Powersports #RV #Marine #Advertising #AdWords #Google #Spader #Adjustments