Almost every dealer I have talked to is seeing a massive spike in website traffic and internet leads. Have you adapted your processes to give your customers what they are looking for?
Data from my friends over at Cycle Trader shows that for a recent 19 day period, their powersports traffic was up 31.6% over the same time last year. And, to really top it off, leads were up 37.3% from the prior week.
If you aren’t on top of these leads, then you are missing out on a great opportunity to sell new and used motorcycles.
This pandemic is going to continue to impact dealers through the end of 2020, and probably well in to 2021. The skills you learn and hone right now will help you for years to come. Adapt or die, your choice.
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